Presence social media engagement is not only a matter of getting people to share or favorite your posts, but it is also about how to get them to comment on your posts and hold a discussion with them. If in the past many brands thought having a massive number of followers and having them favoriting their posts was enough, in this day and age things have changed. The prior is not hard to come by, even shady brands can pay fake accounts to follow them and favorite their posts; but the latter? Not so much. If you are looking for ways to effectively engage your audience on social media platforms, this article is for you.
Avoid open-ended questions; be creative!
Creativity is a must with a jam-packed social media. One of the biggest mistakes a brand can make is post an open-ended, basic and uninteresting question. Design a witty question intended to get to know your audience better – an answer you truly want an answer to. A pro-tip? Add interesting graphic and a little humor, the internet loves it!
Organize a unique, one-of-a-kind contest
Contests on social media platforms are incredibly common these days. People love free stuff and brands are aware of it; not just aware of it, brands are also aware of the spike of engagement and followers during contest periods. However, do not just make a contest for the sake of it. Organize a contest that is fun and is beyond the basic “follow us for a chance to win” – get them to post creative selfies or short videos with your product in it, take it up a notch!
Curate related, and attractive contents
This is by far the easiest drive engagement. Curated posts can be in the form of articles, images, or videos and can be related or unrelated to your brand. Make sure to always tag the original creator to initiate social media from sport event management with the mentioned creators and their followers.